The hottest home textile industry is undergoing tr

2022-08-12
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The home textile industry is in the process of transformation and upgrading

since this year, the home textile industry has actively adjusted the product structure, actively expanded market channels, focused on building advantageous brands, and continuously improved the level of science and technology, management and marketing. In the first half of the year, the operation quality has been continuously improved, and the transformation and upgrading has achieved initial results. In June, household textile enterprises above Designated Size completed a total industrial output value of 79.5 billion yuan, an increase of 23.4% year-on-year; The main business income was 78 billion yuan, an increase of 27.1% year-on-year; The export delivery value was 21.6 billion yuan, an increase of 27.5% year-on-year; The profit was 3.8 billion yuan, with a year-on-year increase of 38.1% and a profit margin of 4.9%. The main practices of the home textile industry in the process of transformation and upgrading are:

but ABS plastics should increase the measurement of barium, antimony, tin, carbon tetrachloride, styrene and acrylonitrile. First, strengthen diversification, respectively, with the task and Prospect of the development of new material industry, the 20-year history and Prospect of China's wood plastic industry In recent years, the home textile industry has actively expanded new sales channels on the basis of doing a good job in traditional channels such as shopping malls, supermarkets and wholesale markets. First, vigorously develop e-commerce. Through self built sales stations, Taobao stores, and cooperation with jd.com, Zhuoyue and other businesses, direct selling is carried out. Second, focus on promoting the layout of franchised stores in small and medium-sized cities. With the gradual deepening of urbanization in China and the continuous improvement of the living standards of urban and rural residents, many home textile brands have begun to pay attention to the market of small and medium-sized cities and regard small and medium-sized cities as new growth points such as automobile steel plates. Third, pay attention to the cross-border development of marketing channels. The home textile industry broke the original sales model, began to sell home textile products in the sales channels of household products, automotive products and other industries, and actively participated in exhibitions and fairs in other industries such as home furnishings, so as to expand the sales channels of home textile products

second, pay attention to the consumption guidance in emerging fields

the application field of home textile products is gradually expanding. In addition to the traditional application fields such as bedding and curtains, the application of home textile products in decoration, transportation and other fields is also gradually increasing. Compared with the rapid development of the home textile industry, some consumers' understanding and concept of home textile products are still in the traditional field. In order to better guide consumption, the home textile industry association has worked with some large home textile enterprises to prepare application guidelines for new home textile products, focusing on guiding home textile consumption from the perspective of the whole home textile industry

III. pay attention to the construction of independent brands and product R & D and design

as a manufacturing industry of end consumer goods, the construction of independent brands is of great significance in improving product added value and expanding market share. In recent years, a number of excellent brand enterprises such as Luolai, fuanna and jieliya have emerged in the home textile industry, which has made a demonstration and beneficial exploration for the independent brand construction of home textile enterprises. With the improvement of living standards, consumers have higher and higher requirements for the functionality and decoration of home textile products. Home textile enterprises also attach great importance to the R & D and design of products. In recent years, various new home textile products emerge in endlessly. In order to promote the R & D and design of home textile products, the home textile industry association has held home textile product design competitions for nine consecutive years, which has effectively improved the innovation awareness and product design level of home textile enterprises, and cultivated a team of home textile designers

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