When the siege of the hottest construction machine

Construction machinery industry "siege" is in progress

construction machinery industry "siege" is in progress

China Construction machinery information

Guide: in the construction machinery industry, we are new entrants and little brothers. However, as a national enterprise and local enterprise, we should have enough market share and have our own voice in the corresponding market. It is our duty to revitalize China's construction machinery manufacturing industry. On June 23, Rongsheng Machinery Co., Ltd

"in the construction machinery industry, we are new entrants and 'little brothers'. However, as a national enterprise and local enterprise, we should have sufficient market share and have our own voice. We should do our best to revitalize China's construction machinery manufacturing industry." On June 23, Yu Zheng, chairman of Rongsheng Machinery Co., Ltd. (hereinafter referred to as Rongsheng machinery), made an impassioned speech at the "2011 China Construction Machinery Industry Strategic Development Forum". His speech was also regarded as a clarion call for Jiangsu Rongsheng Heavy Industry Group Holding Co., Ltd. (hereinafter referred to as Rongsheng heavy industry), which is famous for shipbuilding, to enter the construction machinery industry. Just a few days later, on June 28, Rongsheng heavy industry announced that the new construction machinery factory located in Hefei Economic and Technological Development Zone was officially put into operation, and the first excavator was also successfully offline on the same day

in today's construction machinery industry, events such as Rongsheng's "landing" are not individual cases. Just a few days ago, Foton Motor also took the heavy machinery business as one of the five key industries for the company's future development at the mid year economic work conference. Previously, Yutong and Chery entered the construction machinery industry at a low price, which has long been widely known, and it is rumored that Geely also intended to do so. Even Wuliangye Group, which is famous for its Baijiu, plans to build a small and medium-sized excavator project with a capacity of 10000 units

what is the charm of China's construction machinery market that can attract so many capital inflows

"city" scenery

Di Xiangdong, executive president of Liaoning Fudiao Heavy Industry Holding Co., Ltd., said in an interview with this newspaper that the reason why these enterprises are keen to intervene in the construction machinery industry is because they see the high return on investment brought by the high growth of China's construction machinery industry

during the "Eleventh Five Year Plan" period, China's construction machinery industry has made great progress. Some mainstream construction machinery enterprises have achieved great growth in recent years. From 2005 to 2010, the market value of Sany Heavy Industry increased 34 times, with an annual compound growth rate of 80%

"listed companies have a lot of cash in their hands, and they must also give shareholders an account." Di Xiangdong said, "the capital must have an industry that the public is optimistic about to invest, and cannot be speculated like small and medium-sized enterprises."

it is in this case that listed companies have set their sights on the construction machinery industry, including Rongsheng heavy industry. However, the money in the construction machinery industry is really that, but the condition is whether the capital is acceptable and easy to earn

scenery and long-term vision

"rational return" is a word mentioned by Su Zimeng, Secretary General of China Construction Machinery Association, on the "2011 China Construction Machinery Industry Strategic Development Forum". He believes that during the "12th Five Year Plan" period, the average annual growth rate of China's construction machinery industry will be 17%. This year, the growth rate of China's construction machinery industry will fall from 38% last year to 17%, accounting for about 25.67% of China's total non-ferrous metal imports in the same period

the reason is not only related to China's macroeconomic development, but also related to the structure of China's entire engineering. Another thing that needs attention is the machinery industry. Although many people in the industry think that Secretary General Su's prediction of "the revenue of China's construction machinery industry will reach 900billion yuan in 2015" is somewhat conservative, the fact that the sales volume of the construction machinery market has declined in recent months makes people have to believe that the rapid development of the construction machinery industry is fading

Di Xiangdong told: "these listed companies only see the local and phased high growth of China's construction machinery industry, lacking long-term understanding. Construction machinery is an industry with strong cyclical development, and will never develop so fast in the future as in the past five years." He said that if enterprises want to enter a new field, they must consider all kinds of potential risks. The current growth mode of China's construction machinery industry is mainly an extensive capacity expansion mode, which will inevitably lead to lower and lower industry profit margins. It is impossible not to change the growth mode

if there is progress, there will be progress.

the market growth slows down, while the production capacity is still expanding, and the contradiction between production and marketing is bound to gradually emerge. In the case of oversupply, China's construction machinery market is like an "iron camp". Construction machinery enterprises are "soldiers of flowing water". If there is "entry", there will be "exit". Behind the "siege" in the construction machinery industry, there is a growing reshuffle

Su Zimeng said, "taking the excavator industry with huge domestic demand as an example, from the production expansion plans obtained by major enterprises, the excavator production capacity this year will be as high as 300000 units, while the market demand for excavators this year is about 250000 units, which will inevitably lead to the problem of overcapacity."

Dai canyong, chairman of Henan Qianlima group, a construction machinery agent, also said with concern: "the excavator production capacity will be expanded, and the market competition will be more intense in the future. If the industry growth rate is only 5% or less, everyone will 'fight for bayonets', and foreign brands will also be involved, and the situation will be more serious."

as the leader of Rongsheng machinery, Yu Zheng also saw these situations. He said that although entering the construction machinery industry now faces operational risks such as overcapacity, excessive competition and the control of key core technologies by others, they are not enough to impress Rongsheng machinery's determination to strengthen and expand its national brand. In his words, "we should not only speed up running, but also run faster than others". Perhaps Rongsheng machinery has enough strength to fight several tough battles, and some clues can be found from the cooperation with Everbright Bank and the acquisition of quanchai group

market economy, jungle law. It is in the process of "siege" and reshuffle that China's construction machinery industry continues to draw fresh blood and move forward step by step