When the hottest robot is in progress, the era of

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When robot + is in progress, the era of machine OEM may accelerate.

artificial intelligence has become an irreversible trend sweeping the world. With the continuous maturity of this technology, human beings have been replaced by robots, and the prediction has gradually become a reality. In industries such as industry and commerce, medical treatment, education, finance, public security inspection and law enforcement, the demand for machine OEM surged, driving the rapid growth of robot sales. For enterprises, how to stand and rise in this accelerated era of machine OEM has also become a major topic

the market is extremely hot

driven by the market and policies, the development of China's robot market is very rapid, and major domestic enterprises have made great efforts to layout it. After the Chinese home appliance giant Midea acquired KUKA, Germany, it also established the future technology center in Silicon Valley in 2017, saying that it would continue to invest $250million in the center in the next five years to strengthen research and development in robotics, artificial intelligence and other fields; Gree has also continued to develop the robot industry, and has now achieved independent research and development and production of three key components of industrial robots, and its intelligent equipment products cover more than 10 fields

in addition, a number of emerging intelligent manufacturing enterprises have also continued to make efforts in the robot field, such as Dajiang, Yihang, and so on. They have continued to innovate and completed the global launch of a number of new UAV products

foreign giants are also impatient and have added to the Chinese market. Kawasaki heavy industry and bueryue have successively decided to increase production in Chinese factories. Abb, a Swiss enterprise, has factories in China and other countries, and plans to more than double the global production capacity of industrial robots in the next two years

relevant data also confirms the popularity of China's industrial robot market. According to the prediction of the international robot alliance, by 2020, the global sales of industrial robots will increase by 77% over 2016, among which the sales of industrial robots in China is expected to soar by 2.4 times

the general trend of machine OEM

the formation of the trend of machine OEM mainly has the following reasons

first of all, machine OEM is the inevitable trend of China's industrial upgrading. China once rose rapidly with the demographic dividend, but with the gradual aging of the population, China's demographic dividend is gradually disappearing. If we want to achieve sustainable growth, we can only carry out industrial upgrading, from relying on the development of demographic dividend to relying on artificial intelligence and robot technology

secondly, technological breakthroughs provide the possibility for machine OEM. Huge demand and social trends promote the rapid development of technology. In the past year, artificial intelligence technology has made major breakthroughs in the fields of medicine, finance and law. White collar and blue collar jobs can be technically replaced by machines

in addition, the cost factor forces the robot industry to develop an effect on the change torque of the sample. In China, Chint Electric Co., Ltd. spent 18million euros to acquire grabat energy, an industrial company under grapeeno, which is a labor-intensive industry. In recent years, the labor shortage has become more and more intense, making the low-cost growth model based on low wages and high work intensity untenable. Machine OEM has become a lifesaver for these enterprises

finally, the support of government policies is also a major driving force for industrial development. At present, China is vigorously promoting the national strategy of made in China 2025, one of the important areas for integrated development, and takes innovation drive as one of the important policies for building a manufacturing power, which has created a good development soil for the rise of industrial robots

there are still bottlenecks in development

although the development of China's robot market has ushered in good opportunities, there are still some problems and development bottlenecks

from the perspective of enterprises themselves, first, domestic industrial machine manufacturing enterprises are relatively weak in technology. Domestic enterprises' product innovation ability is insufficient, and the industrial robots produced can only complete simple processes, and high-end products still need to rely on imports

second, domestic robot products are not widely used. The application of domestic robots in China is mainly concentrated in the middle and high-end manufacturing industries such as automobiles, machine tools and electronics, and does not cover a wide range of labor-intensive low-end manufacturing industries

third, domestic industrial robots are expensive and cannot be widely used. Relevant data show that domestic robots accounted for only 1/3 of the domestic market in 2016

from the external environment, there are the following constraints. On the one hand, the domestic robot market is facing fierce competition. The robot high-end market has formed an oligopoly, and the top four enterprises abb, KUKA, FANUC and Yaskawa currently account for 60% of China's high-end market share. However, China's local industrial robots are mostly aimed at the medium and low-end markets with low barriers, and their competitiveness is limited. On the other hand, the domestic industrial robot standard inspection and certification system and other industry norms are not perfect, which seriously restricts the development of the industry

from this point of view, it is not easy for domestic robots to get a share of this blue ocean market. If they want to gain a firm foothold in the market, they also need to grasp the following points. First of all, enterprises themselves need to strengthen investment in innovation and R & D, transform from processing enterprises to technology-based enterprises, master core technologies as soon as possible, and even form technological advantages, so as to get rid of the technological dependence on foreign enterprises. Secondly, enterprises need to start with procurement, technology, production processes and other links to reduce production costs, so as to reduce product prices and form price competitiveness. Finally, domestic industrial robot enterprises are still in a weak position, and the government needs to increase its political application to enterprises. It must first inspect and clarify policy support, so as to promote the industry to enter the right track and promote the formation of relevant norms in the industry

although the competitiveness of domestic robots is still insufficient at present, it is believed that as long as enterprises find the crux and constantly break through technical difficulties, they can also achieve considerable development in time and gain a voice in the international market

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